How and why is marketing in a startup different than marketing in an established business? What, in fact, is being marketed by a startup? The company’s product or service … or — perhaps — the company itself? And are the startup’s marketing activities aimed only at potential customers for its product or service? Or are there other significant audiences receiving — and reacting to — the marketing signals that the startup is generating? And do all these audiences react similarly to each marketing signal? Or could investors, channels, strategic partners, or even key new team members the startup is recruiting have quite different — possibly even contradictory — views of a given marketing initiative than the potential customers that were its “intended” audience? This Webinar will describe the multi-dimensional chess game of marketing in a startup — where every move has multiple, entangled levels of impact on multiple players who all need to win for the startup to succeed.
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