New Product Development
Product Management can be defined as the general business structure within a company that supports and manages all the activities related to developing, marketing and selling a product – or a family or group of products – throughout the entire product lifecycle, from concept ideation through end-of-life. Product management’s role in a startup, however, typically focuses primarily on the front end of the product management process. Furthermore, in startups founded by inventors, scientists, engineers and other technical or subject matter experts, many front-end product management tasks are initially attempted or even completed before anyone with marketing or sales experience joins the team. But the work of conceptualizing the product, estimating the market size and revenue potential, understanding segmentation, and developing an initial penetration strategy is difficult to do successfully without a “product owner” who can bring a marketing and sales perspective to these tasks, while working effectively and collegially with R&D to capture the Voice of the Customer in the product design. This Webinar will describe how “product owners” accomplish that mission in a startup, along with introducing some key tools and resources that can help.
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