Webinars and Workshops

Startups have many questions when it comes to patents: “Is my invention patentable?,” “What does my patent cover?,” and “How can we design around my competitor’s patent?” The answers to these and other questions are determined by the claims of the patent, which are found on the last pages of every U.S. patent. This presentation will discuss key aspects of interpreting patent claims in the U.S for taking a first pass at answering these questions.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_18CAwuxrQA2DpA0BIYyryg

How to move your startup into the 1% that get funded?

Fred brings his venture capital background and experience with hundreds of high-tech startup companies to a discussion about what it takes to get a startup funded. Startups must compete with other startups for the precious capital they need. This requires careful planning and strategies that will help a startup attract capital instead of having to chase it.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_nW4ekG9TSAumXRflUFsmYw

How to get your point across and get interest using the message map, a construct to enable investors to understand the essence of your product, service or business and state just one simple thing: Tell me more.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_-B3IA8P_RBGsNdj0Rx7nyg

Research and preparation are the key when it comes to pitching to angel investors and your deck is your calling card. In this webinar we will share advice and expertise having reviewed hundreds of pitch decks as Founder and CEO of OSEA Angel Investors.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_1VYogF4CSG-CyqWKeOV59A

Learn about the essential steps that startups should take to maximize their IP protection and factors to consider in developing an effective IP strategy.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_yujNWLz2RKKcozYcO_nPKA

What Financing structure is right for your startup?? This in-depth discussion will help founders understand the specifics and trends to help them decide between SAFEs and Convertible Notes. Arm yourself with the tools you need to succeed.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_QvTS4Q80TgCuzyzodi_eeA

In this webinar, Fractional CMO and 25+ year veteran in marketing and strategic planning will provide you an overview of the insights you need in order to develop an effective marketing strategy for your business.
Angelo will explore the importance of using research to help define your markets, ideal customers, market opportunities, sales strategies and competitive offensive and defensive strategies.
Topics of exploration, along with case study examples, will include:
• Leveraging insights to establish brand strategy, brand values, brand promise, positioning and communications messaging.
• Identifying your customer’s decision journey and how it impacts your marketing communications strategy.
• Using your competitors to identify opportunity gaps in the market
• Determining demand for your product/service
• Key elements in building an effective growth plan

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_QAuGTv3bQq2lneW8YAIbfg

Intellectual property (IP) is usually one of a startup’s most valuable assets, and it is important to protect the IP in the startup’s agreements with employees, consultants, contractors, vendors, and partners. This presentation will discuss various important aspects of such agreements of which a startup should be aware to protect against loss of its IP.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_9dzvfGBRTaa2siveykWFNg

In this webinar, I will introduce you to a chaotic math principle used to nail future-looking revenue projections (requiring only 8th grade math). Then, we will break down into practical steps the process of building labor plans, marketing plans and capital plans that are scalable for fast-growth startups.

Note: this seminar is not HR management, advertising design or investor pitch training. There are plenty of resources that teach those things. This seminar draws on skills used in Finance to enable you to afford great people & marketing and know when you will need to raise money to grow.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_eGaD-XN4QY-7NMSUfJif7Q

Companies are often valued on the strength of their Patents and other IPs. Companies with stronger IPs are often favored for bigger investments. The strength of IPs are evaluated through an IP Due Diligence process. Our short and entertaining seminar will give you a good understanding of what to expect in an IP Due Diligence process and how to best prepare your company for winning investments from Angel and VC investors.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_aaa5uBhxTY2EVMiWU3qZQg

How to attract, engage, and convert investors using scalable marketing channels.

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https://us02web.zoom.us/webinar/register/WN_LjEcfzLpR_2uU7ettWBuHA

Great boards help to make great companies. Dave Berkus, who is considered an expert on board service, has served on over forty boards, public and private as well as non-profit. His short course covers duties, liabilities, payment methods, and strength gains from use of governance boards. He looks at it from the viewpoint of company leaders, investors, and outside board members. He has delivered this course to groups around the world.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_TwOcww6LQrKPDQxn3QYfpQ

Regardless of what stage of the business lifecycle your company is in, having clean books and an efficient tax structure is critical to understanding where you are and where you are going.

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https://us02web.zoom.us/webinar/register/WN_ARuCNLMnROO4GZK8GIPUCQ

Why is the opportunity of "free" money so obscure? Who is eligible? What has changed to make it accessible? Understand how the process works to capture and utilize the credits. Understand the 4 Part test. Short and long term benefits to early stage companies.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_5GfTChtWScqMdEW-j8v5MA

We will review the terms negotiated in a typical venture capital financing and discuss different deal structures for early stage financing.

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https://us02web.zoom.us/webinar/register/WN_8c1SJmiwS1CLQ9RMhVbTAg

Every start up feels they have Unicorn in the making when they launch. In reality they have a Tiger by the tail. The difference between success and failure is normally easy to see in hindsight but what if we could codify the outcome in advance. Brian Mac Mahon is the owner of Expert DOJO, the biggest investor in startups in Southern California by deal numbers, will help us understand the drivers of failure so that we can plan for success. Don't miss this important session to help you plan out your personal Unicorn.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_8khYaQ5ZT9mFZuv6ZLmV4w

How and why is marketing in a startup different than marketing in an established business? What, in fact, is being marketed by a startup? The company's product or service ... or -- perhaps -- the company itself? And are the startup's marketing activities aimed only at potential customers for its product or service? Or are there other significant audiences receiving -- and reacting to -- the marketing signals that the startup is generating? And do all these audiences react similarly to each marketing signal? Or could investors, channels, strategic partners, or even key new team members the startup is recruiting have quite different -- possibly even contradictory -- views of a given marketing initiative than the potential customers that were its "intended" audience? This Webinar will describe the multi-dimensional chess game of marketing in a startup -- where every move has multiple, entangled levels of impact on multiple players who all need to win for the startup to succeed.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_Ix3zw-QLThW4zgmOLJ6vZQ

Sales drives revenue in every business. You will learn the basics on how to create a winning sales strategy and establish standardized sales processes.

We will teach you how to take your business from the owner as Chief Sales Person, to building and scaling a sales team that drives sustainable, and profitable, revenue growth.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_QlhyAuIaQYud296RXJA8Ew

Product Management can be defined as the general business structure within a company that supports and manages all the activities related to developing, marketing and selling a product – or a family or group of products – throughout the entire product lifecycle, from concept ideation through end-of-life. Product management's role in a startup, however, typically focuses primarily on the front end of the product management process. Furthermore, in startups founded by inventors, scientists, engineers and other technical or subject matter experts, many front-end product management tasks are initially attempted or even completed before anyone with marketing or sales experience joins the team. But the work of conceptualizing the product, estimating the market size and revenue potential, understanding segmentation, and developing an initial penetration strategy is difficult to do successfully without a "product owner" who can bring a marketing and sales perspective to these tasks, while working effectively and collegially with R&D to capture the Voice of the Customer in the product design. This Webinar will describe how "product owners" accomplish that mission in a startup, along with introducing some key tools and resources that can help.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_K6AxPgASQnqFQJ-3YtXwnA

You have reached a milestone and have a Preferred Stock Term Sheet on your desk, what do you do next? In this webinar we will cover what every Entrepreneur needs to know when negotiating a Preferred Stock Financing. Make your financing work for you.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_z43JRO6IScOKhnd74-OYZg